How to publish an Application on Google Play Store

In order to publish an app on Store is necessary to add app to an active subscription plan and have a Google Developer Account.

(Anyone can create a Google Developer account for a one time fee of $25.)

 Before starting app publishing, check the following points:

- app belongs to an active subscription plan

- current app's build is up-to-date 

- you have an active Google Developer Account.

Once you have done all the above mentioned steps, you can publish the app on your Google Developer account. 

1. Login into your Google Developer Console and find button 'Create app':

2. Here is opened a page where is need to add basic details: App Name / Default Language / App's category / Payment details and agree Google's declarations -> click 'Create App' 

App is created, next steps are dedicated for managing the related details.

3. Find 'Production' from the left side menu -> here in dashboard click on 'Create new release'

4. Is opened 'Create production release' page, here is managed technical side of the app:

4.1. Choose Manage Preferences -> here setup 'App signing preferences'.

Is need to be chosen the 'Opt out of app signing by Google Play' -> click 'Opt Out'.

Be aware, in case you have chosen a different option, publishing process will be blocked. You will be forced to delete current .apk and occur to another alternative steps.

4.3. If the application uses 'Expansion File', add the (.obb) file at this step.

How to use 'Expansion File' find in this tutorial.

Save current release details, also on this step ensure is chosen the correct signing method.

5. It's time to setup the rest of app's properties:

App Content Details =>

Find 'Dashboard' category from the left menu and choose 'First Steps' settings.

5.1. Privacy Policy - add link of your Privacy Policy document to provide transparency about how you treat sensitive user and device data. 

Also note, you are required to add Privacy Policy details if your target audience includes children under 13 ages.

5.2. App Access - specify access details for this specific application, like: restriction based on login credentials, memberships, location, or other forms of authentication.

- All functionality is available without special access - no additional manipulations are required to access the app

- All or some functionality is restricted - enable this option if app requires any credentials to access some of page types / whole app.

For this choice you should to add appropriate instruction details that allows Google Review team to review your application:

Name - instruction's title

Username / phone number /  password  - credentials that allow to access specific page or app

Any other instructions - write detailed the steps to access the content. 

5.3. Ads - in case app contains ads this will get appropriate label in Store. 

5.4. Content Ratings - Request for a content ratings for your app from official rating authorities, in this order complete the questionnaire. You'll receive on email content ratings for your app.

5.5. Target audience and content:

- Target Age - choose the right age range of the app  

- Store Presence - here is need to affirm does your app include some elements that unintentionally may appeal to children or not.

This step has major importance, because apps that may appeal to children audience unintentionally, have to posses appropriate label on Google Play Store.